learning-loving & meaning-making

learning-loving & meaning-making

Share this post

learning-loving & meaning-making
learning-loving & meaning-making
gen z won't stop saying "there is no ethical consumption under capitalism"

gen z won't stop saying "there is no ethical consumption under capitalism"

and more on the cost of fast fashion

Maalvika's avatar
Maalvika
Aug 28, 2024
∙ Paid
18

Share this post

learning-loving & meaning-making
learning-loving & meaning-making
gen z won't stop saying "there is no ethical consumption under capitalism"
3
Share

The phrase, "there is no ethical consumption under capitalism" has become a common refrain, especially among younger consumers. While this statement has its roots in anti-capitalist thought, its current usage often serves as a rhetorical shield, absolving individuals of responsibility for their consumption choices. This interpretation neglects the nuanced reality that while perfect ethical consumption may be impossible, degrees of harm reduction are both possible and necessary.

The popularity of this phrase reflects a growing awareness of the complex web of ethical issues surrounding modern consumption, particularly in the realm of fast fashion. It encapsulates the frustration of conscientious consumers caught in a system that seems to prioritize profit over people and planet. Yet, the danger lies in allowing this sentiment to fossilize into a form of learned helplessness, where the enormity of the problem paralyzes individual action.

This ethical paralysis is particularly pronounced in the fashion industry, where the rapid turnover of trends and the opacity of supply chains create a perfect storm of moral ambiguity. Consumers find themselves navigating a labyrinth of choices, each laden with hidden costs - environmental, social, and personal. The allure of a $5 t-shirt becomes a Faustian bargain, offering immediate gratification at the expense of long-term sustainability.

Keep reading with a 7-day free trial

Subscribe to learning-loving & meaning-making to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2025 maalvika
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share