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Ishan Purkait's avatar

Holy shit this slaps

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Selene's avatar

I also noticed this but couldn’t have put them into words - thank you for writing! Because of this, I don’t have social media presence. I also would dissect my audience’s reaction so rather than have that cloud of judgment while living, I don’t do the ritual at all. Though I agree with most points here, I feel there are some benefits - some of them do leave harmful relationships after being encouraged or pointed out by the audience, finding the courage they normally wouldn’t have.

Also, I do find many of the TikTok couples who AGREE to perform together for money or clout. I think the incentives are strong for them to perform as a sweet loving couple OR a red flag filled relationship. Which makes it hard for the audience to discern whether to live up to the fake standards or to call them out outraged.

Thanks for the thought provoking article :)

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Mojire Allen-Ajayi's avatar

YESSSSSS!!! My favourite thing about substack is that we're not getting half-baked thoughts that went from 'thinking about it' to published in thirty seconds. This post is a well put together and carefully crafted body of work!

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ely's avatar

it's so interesting to be able to dissect and understand human behavior and social patterns that occur in the online space, after years of not really knowing what the online space was and could cause. Growing up in the beginning of Instagram where we were all trekking uncharted waters was such a determining factor of how I viewed platonic or romantic relationships, and it's insane to see how it's evolved and escalated to the scale that it has. As a kid you're so impressionable (in the sense that you're still figuring out how the world works and therefore still building your critical thinking skills) and seeing relationships portrayed in this way, feeling the need to participate in the trends and "test" your partner, wanting to "perform" instead of experience the relationship- it's all very concerning!

Thank you for this really thought-provoking piece! I subscribed to your substack about a month or two ago and I've been really enjoying your work!

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Oreoluwa A.'s avatar

This was a wonderful readdddd! I started and immediately thought of the orange peeling trend and did a loud hmmmmmmm once you referenced it! Thank you for putting this together!

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Hailey's avatar

The other day, I went for a walk without my phone and felt physical anxiety when I realized I was in a beautiful park in Japan and had no phone-- not because I would get lost or something, but really because I could not watch myself watching myself as I perceive others watch me. It's an addiction to me, the gratification from what sociologist Mead called "The Generalized Other", which is actually just myself. As I continued my walk, I kept circling on a phrase "the tether...the tether... the tether!" and realized how even outside, away from my phone, I felt this pull to it, like I had a world to return to (of course, no notifications when I did finally check my phone), there is so much pressure from a whole world of noise and people and words and sound and pictures, which live in our pockets! I do not even get to enjoy a walk, because really mind is there, in that digital world of noise. As you state, this phenomenon is not new per se (Mead writing in the 19th century, as well as Goffman- 20th century, another sociologist who wrote about the invisible audience we perform for) but it is the scale, speed and public nature of it all which makes it an unprecedented, new beast. I'm personally unsure of how to navigate it. I do not know how to negotiate my relationship to social media, as I am frankly unaware of what is left of my Self when I start to take away the invisible audience in my head. At times I feel more like a Concept than a Person.

I'm unsure of how to spend my free time or even give love without talking it over with the audience in my head, and then doing it for them-- which has resulted in shame and self disgust, as if something Sacred has been tarnished by the performance of it. Perhaps I will have to grant myself peace in this digital age, the performance will become a Ritual rather than Profane.... though I hope it does not. It really does feel like this digital self surveillance is Unholy, taking the world and spitting it back out to us and for us.

After thinking about my tether and spending more time on that walk away from my phone, getting my bearings in the Offline world and taking a deep breath, I told myself that I am going to practice keeping secrets from my phone. Taking long walks without it so it does not know how many steps I took that day. Using an alarm clock so it can't tell me when to wake up. Not taking pictures of my view (Susan Sontag writes quite succinctly about the nature of what is lost when you take a photo..)

You wrote what I was feeling so seamlessly and then some. A great analysis on the weird age we live in. Let's keep secrets from our phones!

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dial tone’s answering machine's avatar

this is brilliant in so many ways. i think a note to add too is the way of relationship performance and relationship longing and even though there are all these performances that boost up the red flag-o-meter we all have in our heads and leaves others still demanding affection even if it’s the “wrong kind” duping people into staying or picking out of desperation because of what they have seen or consumed and have deemed creating this viscous cycle and desperation; needing validation, seeking it, getting needing the same validation you initially saw others seek.

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jaz's avatar

this piece is one of the best i’ve read in a while. you’ve put feelings i couldn’t put my finger on onto paper. the hypervisibility that comes with social media is now accessible to everyone. we are all constantly performing and selling an image for an audience who barely knows us outside of the digital realm. your deep dive into relationship content reveals so much of how much this has affected even the most sacred and intimate moments/people in our lives. such a great great great piece!!! 🫶🏼 am now gonna think about this for the next 20 years

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Stephanie Jenson's avatar

Love this.

Not the boyfriend trends!! Those men who pass the test, wow what lucky women :)

And that's the exact feeling girls who post these want to make sure their families, friends, acquaintances, and strangers all know- I have someone better than yours. Or alternate- I have someone worse.

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Maryam's avatar

Your writing is everything to me ✨🤌🏻

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Deepti Panuganti's avatar

The amalgamation of modern relationships and surveillance culture is so interesting and I love that you took a deep dive into this topic! I 100% agree that women are unfairly expected to do most of the emotional labor in relationships but I do wonder if the “boyfriend test” really reinforces those expectations. For the boyfriends that pass the test I can definitely see how the designing, executing and recording of the tests can be performative emotional labor that the woman has to do. But for the women whose boyfriends fail these “tests” the collective responses to dump him could be empowering (even if in an imperfect way).

Re: “we're not just watching a single moment of potential neglect — we're watching ourselves, our past hurts, our future fears."

Yes!! And I think that’s a good thing. It can be so easy to shrug off these small incidents as isolated and not a big deal or even, as you say, opportunities for growth. But why should women wait for that growth (which may never come)? Why should they be responsible for the emotional labor of growth and connection in their relationship if their male partner is not doing the same? I really think it’s okay for women to hold men to higher standards. Women are socialized from a such a young age to expect very little emotional labor from their male partners and expressing a desire for more connection, care or playfulness are weaponized against women to call them “nagging” and “hysterical”. Being told by an army of supporters online that is is okay to “dump him” if he doesn’t dance with you or peel your orange can be a way to subvert these expectations and give women the validation they need to leave unfulfilling relationships for what seem like trivial and isolated incidents. But that’s just it - I don’t think these incidents are isolated. I think the reason this trend is so popular is because it captures what many women instinctively feel from their male partners - small signs of neglect that build up over time.

"We're not just performing our relationships; we're performing their potential failure, creating a self-fulfilling prophecy where looking for red flags ensures we'll find them"

Yes, love requires emotional labor and care from both partners but to characterize this trend as a self-fulfilling prophecy of a relationship doomed to fail, I think, doesn’t take into account the dynamics of a patriarchal relationship that consistently advantages the male partner’s needs over the woman’s. It’s not just about love, it’s about a system that essentially steals women’s labor and takes them for granted. Of course these tests are far from perfect and continue to uphold cis-het relationships as the “gold standard” but I do they think they reveal some of the inherent inequalities in almost all cis-het relationships that women routinely put up with and they help bring those inequities (in whatever limited way digital trends allow) into our collective knowledge about relationships.

Anyway sorry for the long comment but this was really such a thought-provoking essay!! I look forward to reading more of your work! :)

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Tettey's avatar

This was amazingly crafted. It works as a parallel to the song Facebook Story by Frank Ocean. How couples can react to their love being carved online.

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alexis raine's avatar

this is beautiful

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Rohan Anthony's avatar

Might just be your best Substack yet

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KittenMittens's avatar

Nailed everything, put it in an article format and sell to a magazine, this is the stuff we should be seeing!! Well done🩷!

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Róisín Neville's avatar

What a brilliant essay!

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